Property client #1: The young family
Recognisable by their lack of time, the young family’s priority will be to provide their children with the best start possible. They’ll want to know that any property they look at is located in a friendly community, close to other families. They may also be keen to integrate themselves into the local way of life and spend as much time outdoors as possible.
Talk to this type of buyer about:
- Outdoor space and / or the swimming pool at the property
- The quality and choice of local schools
- The safety of the area for children to play outside and enjoy some freedom
- Distance to the local beach and how good it is for children
- Outdoor activities that are available locally
- Family-friendly restaurants and cafes
- Easily accessed cycle routes or parks
Property client #2: The retired couple
They may be looking for a laidback lifestyle with a friendly community of like-minded people around them, but this buyer’s priority will be to make sure that they still see plenty of their family back home. So they’ll want ample space to make sure the kids and grandkids can visit whenever they want to. But they will also be aware that they’re not getting any younger and will be keen to ensure they’ll be safe and well looked after in their later years.
Talk to this type of buyer about:
- Easy to access / one storey homes
- The friendly local expat community
- Availability of local healthcare
- Proximity to airport and other transport links for easy transfers
- Local crime rates
- Good local restaurants
- Accessibility of local golf courses and other age appropriate leisure amenities
Property client #3: The freelance lifestylers
The freelance lifestylers’ priorities in life are working hard and playing hard. They’re looking for a new life abroad that will give them flexibility and the chance to see the world. Never wanting to be too far from the party, or from the opportunity to catch a wave, they’ll be after a property that gives them the best of both worlds: a great work-life balance, and the chance to get out and about whenever possible.
Talk to this type of buyer about:
- Connectivity, local wifi and links
- Office or working space within the property
- Local business communities and networking opportunities
- Proximity to the buzz of a local town or city
- Great restaurants offering quality local cuisine
- Availability of high-adrenaline outdoor activities
- Distance to the beach for water sports
- The time it would take to reach other key European destinations for weekend adventures
This information will give you a real advantage when writing property listings that get enquiries. But it’s not just about what you include in your listings. When it comes to talking to potential buyers, recommending properties, and ultimately completing on sales, a touch of empathy and an understanding of the customer in front of you will help you convert more enquiries than ever before.
