Unlock the power of ChatGPT for real estate marketing

Before we start, a tip: utilise your conversation history

Savvy ChatGPT users leverage the conversation history functionality, allowing them to paste multiple prompts into a single chat window. This approach ensures that ChatGPT has access to the full context and your prompt history, enabling more coherent and contextually relevant outputs for your marketing materials.

Step 1: Create Your Property Listing - the first step is to add your listing to your website with all relevant information and the best possible property description.                                                     

Step 2: Copy and paste the following prompt, all in one go, remembering to replace the example link/URL and agency name with your own details: 

Generate a more compelling property description 

Act as a professional real estate copywriter specialising in generating high performing titles and descriptions of high end properties for sale. Please visit the URL provided and gather information to create a high-quality web listing for a property for sale. The TASKS include:

• Generate a better SEO title
• Write a three-paragraph description focusing on transactional SEO performance
• Provide up to 8 bullet points summarising the product for easy reading

URL: https://www.kyero.com/en/property/17665933-villa-for-sale-marbella

Results to provide:

1. Five SEO title variations

• Should include relevant keywords for transactional SEO performance. The target is to sell the property.
• Aim for a title length of 60-70 characters.

2. Three-Paragraph Description

• First Paragraph: Introduce the villa and its location, highlighting unique selling points such as architecture style, design, views, and prime features.
• Second Paragraph: Describe the interior layout, focusing on living spaces, bedrooms, and any luxury amenities.
• Third Paragraph: Emphasise additional features like entertainment options, wellness facilities, outdoor areas, and convenience features.
• Note: Avoid using overly elaborate words like "epitome." Aim for clear, straightforward language.

3. Bullet Point Summary

• Highlight key selling points, features and amenities, in this order. Ensure each point is concise and informative.

Write engaging social media posts

Act as a LinkedIN marketing professional and generate 20 mid-sized posts to market every single detail about this property. Do not use emojis. Use natural language and craft them as a correlated list of posts like a drip campaign, using previous ones details to support the following. The posts will be shared 1 per week.

Do the same for X (Twitter)

Do the same for Facebook

Create a newsletter

Act as a professional real estate copywriter specialised in generating high performing newsletter content. Mention our company [insert your company name here] as reputed experts in the area and this kind of property.

TASK: Generate a three email drip campaign to promote this property. Avoid using overly elaborate words like "epitome". Aim for clear, straightforward language. Each newsletter should contain:

- 5 high open-rate subject lines
- 5 high engaging titles with personal touch. You can include title/questions like "Is this one the one you are looking for in [area]"
- Small paragraph introduction to the property.
- A two paragraph on why work with us in this [area] using property details and market insights (do your own research).

Create TikToks, YouTube shorts & Instagram Reels

Prompt: “Act as a professional TikTok / YouTube Shorts content generator specialising in the creation of high-engagement campaigns for the sale of high-end properties. Generate the text overlay for a campaign of five videos of 30 seconds each for this property. Be direct, short messages and final CTA. The messages will appear over images and with background music.”

Generate a YouTube script

Act as a professional content generator on YouTube specialising in the creation of high-engagement campaigns for the sale of high-end properties. Generate the script for a campaign of three already made videos of 3:30 seconds each for this property. Be direct, be engaging, keep in mind that the messages will not be synchronised with the images that appear in the videos. Always add a final CTA.

Write a report to the owner

Prompt: “Act as professional real estate agent for high end property marketing. Write an email to be sent to the owner as a report of the digital marketing plan we have created for this property.”

Important note to estate agents using these prompts:

• While ChatGPT is an incredible tool, it's essential to double-check and update the information it generates to ensure accuracy.
• Don’t forget to adapt the prompts to suit your specific real estate niche and target audience, and repeat the process for each property listing.

Embrace the future of real estate marketing with ChatGPT, and watch your listings soar to new heights! 

A note about the author:

Sergio Gonzalez is the CEO of Costa del Sol based leading MLS and CRM platform Inmobalia. He is one of the most respected authorities in southern Spain on utilising technology for the real estate industry.